UX/UI design for noon
Project: Noon is a marketplace e-commerce in Middle East.
Challenge: Design a responsive e-commerce site and APP platform that allow noon to increase revenue, attract customers and sell.
Outcome: A usable and aesthetically appealing online platform with strong brand identity.
Process: Research - Interviews - Storyboard - Wireframes
In addition to the visual redesign, I also worked on a few new features. One of them was a landing-page
UX Challenges
One of the main considerations I took into account when creating the information architecture for this site is the variety of users that will visit it.
To tackle the challenge of the audience, I created an information architecture based on everyone’s needs. The audience’s key actions are featured in the primary navigation. We know that the majority of the users are coming to the site to better understand which range of product noon can be offered, and it’s important that that information is clearly displayed to users when they land to convey the feeling of transparency.
Prototype: I applied the branding from the style tile to the mid-fidelity wireframes, the result of which was a set of high- fidelity wireframes.